Robert (Bob) White
Chief Executive Officer
Bob White is responsible for implementing Pulmac’s strategic development goals and seeing to the overall performance of the company. He holds degrees in electrical engineering and business administration from McGill University.
Bob joined Pulmac in 2013 following a 42-year career in telecommunications industry where he led several development projects that contributed to the evolution of that industry from dial telephones to smart phones. From 1969 to 1993, he served in engineering, operational, international, regulatory and strategic development roles as a senior executive in two publicly traded telecommunications companies. In 1994, he began to serve the industry as an entrepreneur and participated in several projects and corporate ventures to help them realize their objectives and value potential. He retired from the telecommunications industry in 2011.
Bob’s mandate with Pulmac is to drive the company’s growth. He sees a bright future for the forest products and packaging industry especially as companies migrate from commodity products to specialized paper products that help customers improve their competitive advantage. He is leading Pulmac to play a leading role in this transformation through a focus on engineering fibers to leverage their variability, improve the performance of production systems and the quality and diversity of the products they produce.
Bob is currently the vice-chair of the Management Division of TAPPI (Technical Association of the Pulp and Paper Industry) and a past chair of the Information Technology Committee. He is a strong believer in the capabilities of technology to address organizational and societal issues. Bob is counting on the Industrial Internet of Things (IIoT) to enable a fourth industrial revolution that will help solve these various issues, significantly improve productivity and be a foundation for a sustainable future.
Chief Strategy Officer
Pamela Cowan’s key focus as Chief Strategy Officer is to ensure that Pulmac’s customers, existing and new, value their dealings with the Company as a highly productive and rewarding experience. Whether introducing new products or explaining how an existing product will add value to their activities, Pamela’s goal is to attract, develop and sustain strong customer relationships. Pamela’s other functions include managing Pulmac’s finances and administrative systems.
Pamela has assisted the company throughout her career first as a student, and then in various capacities and at various intervals since 1993. She joined the Company as Chief Financial Officer in 2015 after working as a consultant for two years to put in the financial structures to support its expansion into new products and services.
A business graduate from the University of Vermont with broad experience in business strategy, financial structures, operational accounting, and corporate controls, Pamela has assisted privately held businesses to realize their growth objectives and maintain high standards in their financial reporting. She has worked with the entrepreneurial community of Vermont, acting as a mentor to start-up businesses, serving as a contract CFO, and working with State officials and business leaders to strengthen the infrastructure that supports innovative and early-stage businesses.
In addition to her work at Pulmac, Pamela was the founding Chair of TAPPI’s (Technical Association of the Pulp and Paper Industry) Women in Industry Divison followed by a stint as Chair of TAPPI’s Management Divison. She is currently Chair of the Diversity, Equity and Inclusion Committee and is the Chair of the TAPPICon 2022 Steering Committee, TAPPI’s largest annual conference. In her home life, Pamela is the President of the Finney Crossing Homeowners Association, a development of 179 homes in Williston, VT, the community where she resides.
Vice President, Automation
Experienced process control engineer, project manager, and leader. Has worked for manufacturing sites, control system vendors and integrators, and as a consultant. Served as leader of non-profit organizations and in public service.
Began engineering career working for paper mills and vendors of control systems and advanced control applications. Began consulting and contracting work for clients in the chemical, energy, and semiconductor industries, as well as providing consulting services for providers of process control solutions. Managed projects and product developments to deliver high-quality results, meet customer expectations, within schedule and budget constraints.