Robert (Bob) White
Chief Executive Officer
Bob White is responsible for implementing Pulmac’s strategic development goals and seeing to the overall performance of the company. He holds degrees in electrical engineering and business administration from McGill University.
Bob joined Pulmac in 2013 following a 42-year career in telecommunications industry where he led several development projects that contributed to the evolution of that industry from dial telephones to smart phones. From 1969 to 1993, he served in engineering, operational, international, regulatory and strategic development roles as a senior executive in two publicly traded telecommunications companies. In 1994, he began to serve the industry as an entrepreneur and participated in several projects and corporate ventures to help them realize their objectives and value potential. He retired from the telecommunications industry in 1991.
Bob’s mandate with Pulmac is to drive the company’s growth. He sees a bright future for the forest products and packaging industry especially as companies migrate from commodity products to specialized paper products that help customers improve their competitive advantage. He is leading Pulmac to play a leading role in this transformation through a focus on engineering fibers to leverage their variability, improve the performance of production systems and the quality and diversity of the products they produce.
Chief Development Officer
Joff Cowan is responsible for developing and managing Pulmac’s innovation program.
Since starting out with Pulmac in 1983, Joff has assisted pulp, paper and board mill personnel with finding solutions to their challenges in pulp strength and pulp contaminants. He has codified the experiences of 300 installations over 30 years of troubleshooting and optimization into a best practices approach to implementing pulp quality control programs.
Over the decades mills have “right sized” to become very lean. This challenging process has led to more reliance on suppliers and automation. In being sensitive to the needs of our customers, Joff has been instrumental in transitioning Pulmac from an equipment supplier to delivering innovative products and services to improve the productivity of every mill through actionable pulp quality data.
Chief Marketing and Financial Officer
Pamela Cowan is responsible for communicating with the market and managing Pulmac’s finances.
Pamela has assisted the company throughout her career first as a student in 1979 and then in various capacities and at various intervals since 1993. She joined Pulmac as Chief Financial Officer in 2015 after working with the company as a consultant for two years to put in the financial structures to support its expansion into new products and services.
A business graduate with broad experience in business strategy, financial structures, operational accounting and corporate controls, Pamela has assisted privately held businesses to realize their growth objectives and maintain high standards in their financial reporting. She has worked with the entrepreneurial community of Vermont, acting as a mentor to start-up businesses, serving as a contract CFO and working with State officials and business leaders to strengthen the infrastructure that supports innovative and early-stage businesses.